Since we launched this playlist (formerly known as K-Pop Daebak) the playlist has racked up billions of streams for Korean artists and has expanded their reach around the world.
K-Pop is more than a music genre—it’s a cultural hub for fandoms, superstars, fashion moments, and more. With K-Pop ON! (온), Spotify is creating a destination that gives fans and artists even stronger ways to connect with each other.
That’s the reason for the new playlist name and the addition of the Korean word “온,” which means “100” or “whole.” When combined with the English word “on,” the playlist’s name embodies the idea that K-Pop is always on 100 for the whole world.
And that couldn’t be more true; every day, K-Pop brings new songs, styles, and trends to the world. With K-Pop ON! (온), you’re not just tuning in to a playlist, you’re immersing yourself in a worldwide phenomenon.
So if you haven’t hit “follow” for the new K-Pop ON! (온) you’re 100% missing out.